From the manufacturer:

Glam’Eyes and gorgeous – now’s the time to start having fun with your eyes. Rimmel have made eyeshadow more exciting with their powerful silken powder formula that glides onto eyes smoothly and blends effortlessly. Your perfect shade will last as long as you can, neither creasing nor fading, making it the perfect long-wear eyeshadow.

Experiment and get playful with 49 London inspired colours. And for an extra bonus, we’ve joined forces with our international make up artist Liz Pugh to put together an at-a-glance professional application advice piece developed for each individual shade. So with all that expertise literally at your fingertips, it’s impossible to go wrong.

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