From the manufacturer:

Vivid. Lightweight. Easily blendable. Apply lightly for a subtle wash of color or layer to achieve deeper intensity. Can be worn alone or paired with a NARS powder eyeshadow for longer-lasting wear and added dimension.

• Best Gray Eyeshadow by Allure magazine
• True color application
• Convenient, easy application with a finger or a Flat Concealer Brush
• Richly pigmented shades

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