From the manufacturer:
Dior creates Sérum de Rouge, an elixir of youth with exquisite radiance. A sublime alliance of skincare and color benefits, the serum texture literally melts onto your lips for absolute comfort with a wonderful sensation upon application. The formula, with 10 times more concentrated skincare ingredients than classical lipsticks, provides moisture, volume and smoothing benefits for your lips, immediately upon application, and day after day. Directions for use: Turn pen with a single click to obtain the perfect amount for ideal makeup results.
Visit This Product's Web Site