From the manufacturer:

One of our most raved-about signature items, these pigment rich, high intensity eyeshadows never fades nor dulls. Enriched with natural UV filters and anti-ageing agents to protect and condition the sensitive eye area. Colours D27 can be used dry for regular eye colour application, or wet for greater intensity and water-resistance. Available in a dazzling array of matte, shimmer, metallic and sparkling effects.