From the manufacturer:
This miracle eyeshadow primer is unmatched by any other in the beauty industry! The genie in this bottle fulfills three wishes: eyeshadow that lasts, more vibrant and lasting color, and absolutely NO creasing. Apply Primer Potion to lids before shadow application. It dries down almost instantly (and invisibly), creating smooth lids that are super powered eyeshadow magnets.
The formula is full of silicone, which you beauty mavens know makes for a smooth and silky application. Packaged in a pretty genie bottle, our Potion applies with a magic wand and flocked applicator.
Tips: A little goes a long way! Apply a thin coat and let dry, then apply Eyeshadow as you normally would. Then DARE it to crease. (Double-dog dare it, even!)
Manufacturer: Urban Decay Cosmetics, LLC
Visit This Product's Web Site