From the manufacturer:

Instead of irritants or stimulants which cause lips to temporarily swell, this truly effective plumping gloss relies on gentle but effective Marine Collagen to pump up pouts for lasting results. Extracted from sea plants, Marine Collagen has been proven to help lips retain their moisture. When used for 30 days, lips emerge visibly volumized. A hint of shimmery tint in pretty, wearable shades means lips look luscious from day one.

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