From the manufacturer:

Drench your lips in brilliant color and leave them looking luscious all day. The moisture-rich formula of Colorscope Lipcolor delivers extraordinary shine and comfort for lips you'll love at first sight. Lips are soft and moisturized, plus, you can customize your look with a cream, shimmer or sparkle finish.

-Cream: Smooth and creamy with a moist, shiny finish.

-Shimmer: Subtle shimmer and hint of sheen create a luminous finish.

-Sparkle: Multi-dimensional color saturated with sparkle for lips that dazzle.

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