From the manufacturer:

Eyes are "the mirrors of the soul". They are the feature we usually notice first, and therefore deserve a lot of care and attention to bring out all the potential beauty. TaUT Eyeshadows are designed for easy application, immediate payoff, minimal dusting so you don't have a beautiful make up at the top of the eye and a mess down below. They come in an array of beautiful shades that work for a natural look, dramatic accent, or exotic contouring.