From the manufacturer:
4-hour wear for divine, lasting perfection
Following 8 years of research, Lancôme unveils its first 24-hour wear foundation for lasting perfection. With its new EternalSoft technology, Teint Idole Ultra 24H defeats all challenges. Complexion stays perfectly flawless and unified. Never cakey.
24-hour divine comfort
In perfect affinity with the skin, Teint Idole Ultra 24H is irresistibly comfortable. Its new, blendable and fresh texture leaves the complexion perfectly smooth, velvety matte with no powdery effect.
The full coverage you need – flaws, pores, redness and all imperfections visibly disappear. The velvety finish you love for 24-hour lasting perfection and comfort. Full coverage. Velvety matte finish with no powdery effect.
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