From the manufacturer:

New, high-tech, light reflective pearls in a creamy soft, full-color baked eye powder makes Wet Diamond Eyeshadow unlike any other eye product available. Four gorgeous colors to choose from, Office to Evening, Natural to Dramatic!  Applied dry, it spreads a sheer veil of dazzling, diamond sparkle color over the eyelids. Used wet, it goes on like a shimmering brilliant cream that lasts for hours without creasing.