From the manufacturer:

MQ’s original two-sided Coil and Chip Brush, which features short raised bristles on one side, and the Oil Gel Formula that gives the mascara its elasticity, together create the sharp, spectacularly long lashes. ‘Anti colour-fading effects’ and ‘waterproofing effects’ have also been enhanced, enabling the maintenance of beautifully upward-curling eyelashes and thoroughly preventing smudging on the lower eyelid.

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