From the manufacturer:

Light emanates from the most beautiful skin. We can reproduce it.

With Aura-Inside technology, Lancôme invents its 1st foundation that recreates the true natural light of perfect skin. Instantly, complexion appears lit-from-within, beautifully bare, visibly flawless. With 10 years of research, and 7 international patents pending, this lightweight texture is enriched with soothing rose extract, gives 18 hours of hydration.

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