From the manufacturer:

Tanning and pantyhose are so yesterday. Now you can give your legs a makeover in just seconds. No sun. No salon. No streaks. Just flawless looking, irresistible, sexy legs. This light-weight leg makeup, enriched with Palmaria Extract, enhances the coverage of freckles, veins and imperfections. It’s water and transfer resistant. Bare legs are nice. Airbrush Legs are irresistible. Find Airbrush Legs ® in the Sally Hansen section at your local retailer.