From the manufacturer:

Star Secrets Wear Infinite Eye Shadow Quads offer profesionally coordinated shade palettes, for an infinite number of eye looks. What's your signature shade?

Each eye shadow package is customized by eye color and comes with for shade categories: All-over lid, Highlight, Contour and Line & Define.  A simple application guide is included so you'll always know how to create your desired eye look.  The soft, silky formula delivers crease-proof, fade-resistant, super-blendable color, for infinitely beautifyl eyes.