From the manufacturer:

Introduced by G.F.Smith's grandson Allen in the 1960s, Strawberry Lip Balm is our number two seller, this product is formulated to aid in protecting and moisturizing the lips, cuticles, and elbows from the drying effects of the weather. The aroma of Strawberry Shortcake attracts Hollywood Celebrities, Skiers, and Sun Worshipers alike.