From the manufacturer:

• Soft, blendable brow powder.
• Use wet or dry.
• Highly pigmented so it will last all day.

Finally - brow color to actually MATCH your hair color!  The blonde is really blond!  The Auburn is really auburn!  A great solution for fair-haired women who have been afraid to look like their brows are painted on.  You will love this.  Also try the Vanitymark Eyebrow Pencils.