IMATS L.A. attendees will have front-row seats to a beauty vlogger make-up challenge featuring a $25,000 grand prize.
Sponsored by NYX Cosmetics and Make-Up Artist magazine’s beauty website, Makeup411.com, the NYX Fine Artistry of Cosmetic Elites (FACE) Awards launched March 8 at nyxfaceawards.com.
At press time, more than 300 vloggers had entered the competition; the
names of the final six contestants will be announced May 29 on the NYX
Over the course of the competition, vloggers faced three
challenges issued by NYX: the first was creating a tutorial for an ’80s
album-cover look; the second involved using the company’s new Crimson
Amulet palette, inspired by the recent film remake of Dark Shadows;
the third was to create either a classic magazine cover or red-carpet
look. NYX staff judged the work on creativity, technique and
The top six finalists will face their final challenge live at IMATS Los Angeles,
creating a look on a model before a panel of judges, including NYX
company founder Toni Ko, beauty editors and celebrity make-up artists.
The winner will be chosen and the awards presented Sunday, June 24 on
the IMATS Main Stage.
Along with the cash, the grand-prize
winner will receive a one-year supply of NYX products, a consultation
with an agent from CLOUTIER REMIX, a day of one-on-one training with a
celebrity make-up artist, a professional make-up course from an L.A.
make-up school, one year as a NYX video make-up artist and a product
development session with Ko. The panel will also choose winners in the
following subcategories: Composition, Technique, Innovation, Kinetic and
Illuminative. Each of these winners will receive a one-year supply of
"The YouTube community has been so great for
NYX, we want to do something in return," explained Evegail Andal, the PR
and social media manager for NYX. .
London-based make-up artist Angela Holthuis and photographer Izabela Habur set a challenge for themselves: Habur
asked Holthuis, a fashion pro, to create “a small story with bold looks
within a small time frame, to test out how far we [could] push
ourselves creatively,” Holthuis said.
Make-Up Artist magazine is now accepting student competition
applications for the 2009 Los Angeles International Make-Up Artist
Trade Show. The themes for this year are Gothic and X-Men Mutants. The competition is open to students of a recognized make-up school and
to those who graduated 12 months prior to the competition. Make-Up Artist will only accept competition entries postmarked by May 22, 2009.
If you like Prescriptives products, you’d better stock up while you
can: On Sept. 17, Estée Lauder Companies announced it will stop
production and global wholesale distribution of the brand by Jan. 31,
2010. The brand will still be sold online at www.prescriptives.com
while inventory lasts.