| Colorescience, SkinMedica Join Forces |
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| Photos courtesy of SkinMedica |
Posted: Tuesday March 06, 2012
A merger between cosmetics company Colorescience and skincare
company SkinMedica, Inc. may lead to new make-up products in the future,
both parties say. On Jan. 9, SkinMedica—which specializes
in skincare products sold primarily to dermatologists and plastic
surgeons—announced that it had acquired mineral make-up company
Colorescience, which is branded for use in color correction, sun
protection and post-cosmetic-procedure coverage. Colorescience was
founded by Diane Ranger, who also founded Bare Escentuals.
"We've
been looking at mineral make-up to add to our line for some time now,"
explained Mary Fisher (left), CEO of SkinMedica. "Physicians offer
mineral make-up for post-procedure, but also as camouflage for
hyperpigmentation and inflammation." Josie Juncal (bottom
right), who has been involved in product development at SkinMedica, will
lead the new Colorescience subsidiary as vice president of new
commercial operations. She sees the merger as a growth opportunity for
the cosmetics brand. "There are definitely many
opportunities I've seen to add safe colors and concealers; it's
opportunity to expand the line," she said. And she values the input from working professionals as part of that.  "Make-up
artists are key drivers to the Colorscience business," she said. "We do
a lot of gifting to make-up artists, which is how many get the product.
We know if they're using it and loving it, that's a great way to get
the word out. The new company, based in Southern California,
will be known as Colorscience, a division of SkinMedica. Financial
terms of the transaction were not disclosed. For details, go to www.colorescience.com or www.skinmedica.com.
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