Colorescience, SkinMedica Join Forces

Colorescience, SkinMedica Join Forces
Photos courtesy of SkinMedica 

Posted: Tuesday March 06, 2012


A merger between cosmetics company Colorescience and skincare company SkinMedica, Inc. may lead to new make-up products in the future, both parties say.
    
On Jan. 9, SkinMedica—which specializes in skincare products sold primarily to dermatologists and plastic surgeons—announced that it had acquired mineral make-up company Colorescience, which is branded for use in color correction, sun protection and post-cosmetic-procedure coverage. Colorescience was founded by Diane Ranger, who also founded Bare Escentuals.
     
Merger between Colorescience and SkinMedica: Mary Fisher"We've been looking at mineral make-up to add to our line for some time now," explained Mary Fisher (left), CEO of SkinMedica. "Physicians offer mineral make-up for post-procedure, but also as camouflage for hyperpigmentation and inflammation."
    
Josie Juncal (bottom right), who has been involved in product development at SkinMedica, will lead the new Colorescience subsidiary as vice president of new commercial operations. She sees the merger as a growth opportunity for the cosmetics brand.
    
"There are definitely many opportunities I've seen to add safe colors and concealers; it's opportunity to expand the line," she said.
    
And she values the input from working professionals as part of that. Merger between Colorescience and SkinMedica: Josie Juncal
    
"Make-up artists are key drivers to the Colorscience business," she said. "We do a lot of gifting to make-up artists, which is how many get the product. We know if they're using it and loving it, that's a great way to get the word out.
    
The new company, based in Southern California, will be known as Colorscience, a division of SkinMedica. Financial terms of the transaction were not disclosed. For details, go to www.colorescience.com or www.skinmedica.com.

 

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