Film, Fashion Dominate International Make-up Show in Toronto
Posted: Wednesday November 02, 2011
The International Make-Up Artist Trade Show returns to the Toronto Congress Centre Nov. 12-13. IMATS, held six times annually worldwide, shares Hollywood movie magic, make-up trends and top products with pros and fans.
regularly hosts award-winning artists, and IMATS Toronto is no
exception: industry leaders from film, fashion, TV and theater will
offer classes, talks and live demonstrations. Keynote speakers will
include Oscar winner Howard Berger (The Chronicles of Narnia: The Lion, the Witch and the Wardrobe). Berger is currently working on the forthcoming film Oz: The Great and Powerful. Oscar nominee Adrien Morot (Barney’s Version) will also speak; his appearance will coincide with the release of his latest film, Immortals. Editorial artist Roshar (CoverGirl, Paul Mitchell, Vogue Russia) will demonstrate his signature techniques from fashion spreads and runway work.
Major cosmetics lines, including Nars, M.A.C., Make Up For Ever, Embryolisse and Royal & Langnickel Brush Mfg. will show and sell the latest and greatest products and tools and offer make-up classes at the show.
also features a live student make-up competition divided into two
themes: Tribal (beauty/fantasy) and Mythological Creatures
(character/prosthetic). Students will race against the clock to create
winning looks and take home cash and prizes.
IMATS Toronto is produced by Key Publishing Group, which also produces Make-Up Artist magazine. In addition to the Toronto show, IMATS is held annually in
London; New York City; Los Angeles; Vancouver, B.C. and Sydney. Make-Up Artist magazine is read in more than 70 countries and was created in 1996 by Emmy Award-winning make-up artist Michael Key.
2011 Toronto show is sponsored by Royal & Langnickel Brush Mfg. The
Afterglow, a post-show party, begins at 6 p.m. Saturday, Nov. 12 at
Canyon Creek, located near the Congress Centre at 25 Carlson Court.
For a full list of speakers and events, go to www.imats.net.
To arrange advance or onsite interviews and photos with speakers, call
Managing Editor Heather Wisner (360) 882-3488, ext. 106.
London-based make-up artist Angela Holthuis and photographer Izabela Habur set a challenge for themselves: Habur
asked Holthuis, a fashion pro, to create “a small story with bold looks
within a small time frame, to test out how far we [could] push
ourselves creatively,” Holthuis said.
Make-Up Artist magazine is now accepting student competition
applications for the 2009 Los Angeles International Make-Up Artist
Trade Show. The themes for this year are Gothic and X-Men Mutants. The competition is open to students of a recognized make-up school and
to those who graduated 12 months prior to the competition. Make-Up Artist will only accept competition entries postmarked by May 22, 2009.
If you like Prescriptives products, you’d better stock up while you
can: On Sept. 17, Estée Lauder Companies announced it will stop
production and global wholesale distribution of the brand by Jan. 31,
2010. The brand will still be sold online at www.prescriptives.com
while inventory lasts.