Younger Lauder Launching Beauty Line

Younger Lauder Launching Beauty Line
Photo courtesy of Estēe Lauder Companies Inc. 

Posted: Friday April 22, 2011

Estēe Lauder's make-up legacy will live on through her granddaughter, Aerin Lauder, who announced in April that she was launching her own brand, AERIN LLC. According to Estēe Lauder company sources, the younger Lauder will oversee a luxury lifestyle brand that will include a cosmetics line. Both Lauder companies are partnering to launch that line under the AERIN name, to be sold at select Estēe Lauder counters.
     
The line is scheduled to launch in 2012. At press time specifics of what the line would include were not available.
     
Under the arrangement, Aerin Lauder will run her own company but also work with the Estēe Lauder brand as creative consultant, style and image director and global ambassador.
     
Through a company spokesperson, Lauder said, "As I launch this new business, I am excited to have the extraordinary team at Estēe Lauder as my partner in creating a beauty collection that will reflect my new brand's style and spirit. I look forward to our future together."
     
Lauder has served as senior vice president and creative director for the Estēe Lauder brand since 2004. She joined the company in 1992 as a member of the Prescriptives marketing team.

 

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