ABOVE: EI booth make-up by Midajah McCullum. BELOW: Tuesday Coren's winning beauty/fantasy make-up; Steve LaPorte creating a look.
Photos by Deverill Weekes
Posted: Monday August 02, 2010
Los Angeles edition of the International Make-Up Artist Trade Show has
always been the biggest of the now-six annual IMATS. But the 2010 show,
held at the Pasadena Convention Center June 26-27, was the biggest IMATS
yet. It attracted nearly 9,000 attendees, up nearly a third from 2009,
while the number of exhibitors rose from 85 to 119.
full days of programming filled four classrooms, the main hall and the
exhibition stage, with seminars ranging from the challenges of working
on Avatar to serving as a
personal make-up artist. And for the first time, the show offered a
screening of films created by make-up artists, plus two full days of
master classes for professionals before and after the weekend’s events.
beauty/fantasy student make-up competition, themed Alice in Wonderland, featured several
finalists from previous shows. Tuesday Coren, of Cinema Makeup School,
took first place; Miranda Jory (Cinema Makeup School and Make-Up
Designory) won second and Chun-Yen Lee (Make-Up Designory) earned third.
Saturday's programming concluded with Australian fashion
make-up artist and author Rae Morris. The keynote speaker and educator
won over the audience with her common-sense approach to the industry and
her self-deprecating sense of humor as she described her celebrated, if
Sunday's packed educational
schedule covered a wide range of topics. The show's first-time Guru
Summit was a freewheeling discussion with five well-known YouTube beauty
commentators. The event's standing-room only crowd reinforced the
growing link between the beauty/fashion industry and the social
networking community. Equally intriguing was a couture bridal fashion
show (see Issue 86) and a panel exploring the agent-artist relationship,
with panelists Madeline Leonard, Timothy Priano and Charnelle Smith.
Back in the exhibition hall, the character/prosthetic student
competition was underway, as participants created Grimm's Fairy Tales
characters with prosthetic pieces supplied by Rob Burman and Scott Ramp.
Entries were strong, but in the end, Ming-Yen Ho (University of North
Carolina School of the Arts) won first place, Nagomi Narushima (Nikkatsu
Visual Arts Academy) took second and Win Liu (Blanche MacDonald Centre)
The weekend's last piece of programming may
have been its most complicated as well. A panel featuring members of the
Alice in Wonderland make-up
team had been in the works for months, but the line-up changed up to the
last minute, with the final panelists consisting of make-up artist
Richie Alonzo (who also appeared in the film as one of the Red Queen's
courtiers), designer Arjen Tuiten, Legacy Effects co-chief Lindsay
Macgowan and lens designer/technician Cristina Ceret. Also appearing,
via Skype, were Joel Harlow and Mike Smithson, who were in Hawaii
shooting the fourth Pirates of the
This was the first time the
technology had been used for an IMATS panel. Although there were a few
minor wrinkles (causing some worry for yours truly, the event moderator)
the fact that it ultimately succeeded opens new possibilities for
future shows. After all, the 'I' in IMATS stands for International.
London-based make-up artist Angela Holthuis and photographer Izabela Habur set a challenge for themselves: Habur
asked Holthuis, a fashion pro, to create “a small story with bold looks
within a small time frame, to test out how far we [could] push
ourselves creatively,” Holthuis said.
Make-Up Artist magazine is now accepting student competition
applications for the 2009 Los Angeles International Make-Up Artist
Trade Show. The themes for this year are Gothic and X-Men Mutants. The competition is open to students of a recognized make-up school and
to those who graduated 12 months prior to the competition. Make-Up Artist will only accept competition entries postmarked by May 22, 2009.
If you like Prescriptives products, you’d better stock up while you
can: On Sept. 17, Estée Lauder Companies announced it will stop
production and global wholesale distribution of the brand by Jan. 31,
2010. The brand will still be sold online at www.prescriptives.com
while inventory lasts.